Thursday, May 17, 2007

Mallomarvelous


I was in the checkout line at Fairway Market in Harlem, picking up a couple of things for my mom . I didn't notice the huge stack of Mallomars on the shelf beside me until a gentlemen snatched up two boxes, looked at me and blurted out, "I couldn't help myself!" then walked away.

I wanted to reassure him that not only did I not judge him, I understood.

"Enjoy every bite!" I called out, then I picked up the cellphone and dialed my mother.

"Do you want Mallomars?" I asked her.

"You just hit the nail on the head!" she said. "I usually start with two boxes, then tell myself it's the last time."

Just then the man returned, looked at me again and took another box off the shelf.

"I've got my mother on the line." I told him. "Thanks to you, she's getting Mallomars today."

"Tell her to enjoy every bite!" He said, waving his hand as he walked away. I put the shiny yellow boxes into my cart.

I noticed that buying them for my mother took the edge off of wanting them for myself, because the truth is, I can't have just one, or two, or three.

When I returned home, the subject of Mallomars was virtually gone from my mind until I received an email from my friend Tai requesting I send her Mallomars right away!

What's up with Mallomars? I asked myself, which prompted me to do an internet search on the subject.

Here are a few things I learned, some I already knew to be true:

Seventy percent of all Mallomars sold are sold in metropolitan New York.

One person said about Mallomars, "Biting into one is all about love and loss and family..."

One man said he once thought they stopped making Mallomars because he'd become an atheist.

Then I came across a discussion board titled, Mallomars, Good or Evil? One outraged woman stated the amount of money spent on Mallomars alone would probably be enough to stop the Darfur crisis in Sudan.

I also read that Mallomars were a seasonal thing, that because the delicate cookie would surely not survive the east coast heat and humidity, they were only produced and distributed between the months of October and March. But I'd been standing beside a shelf full of them and it was April, so I dismissed it as folklore and decided that when I was ready, whether it be April or May, I would return to the store and buy Tai all the Mallomars her little stomach could hold.

I went back to Fairway the next day and noticed the Mallomar shelf had been taken down. I checked the cookie aisle but there were no Mallomars there either. I asked several employees, none of whom had any answers. I approached a cashier.

"I can't find Mallomars," I said. "I heard a rumor they stop making them in warm weather. Can that be true?"

"That's ridiculous!" he replied. "What you probably heard was that we just bring them into the cold room during warm weather, so they won't melt."

I felt reassured but still, he couldn't locate even one box.

Finally I found a manager and asked for help.

"Oh," he said. "They won't make Mallomars again until October."

My heart sank. I thought of Tai's disappointed face.

"But there's a Canadian alternative," he continued, "And they're really good."

Resigned, I took two boxes of Canadian Whippets off the shelf and put them into my cart.

At least I won't be contributing to genocide, I thought. And I know Tai will appreciate that.

Or will she?


7 comments:

Candygirlflies said...

Hi, Katie-- The best alternative to Mallomars that I have ever encountered is a Canadian Loblaws "No-Name" brand chocolate marshmallow cookie. You can get them plain, or with chocolate or raspberry filling. The chocolate coating is REAL chocolate, and absolutely delicious... They're relatively inexpensive, too!! My kids and I love them. Wish I could send some down to you today...

itzktb said...

cg--thanks, but the real question is, do you think they'll get passed Tai?

Much love,

Katie

rev. shawn said...

Tai needs to come and join the dark side ... or atleast the Canadian side ...

We in the great white north enjoy Mallomars, by a variety of names and manufacturers ALL year round ...

Canada Rocks !!!

Tai said...

The jury is out until I have personally sampled these so-called "Whippets." A cookie named after a dog? What will those wacky Canadians think of next? Meanwhile, it occurs to me that one Ann Bowen may be in possession of an extra box of Mallomars. Not that I would suggest taking cookies out of a woman's mouth, but ....

Candygirlflies said...

Hey, Rev... One of these days, if Tai and Katie are REALLY lucky, we'll have to enlighten them to the ultimate Canadian chocolate experience: The Rheo Thompson Mint Smoothie... Then there won't be any more dissin' Canadian taste, will there??!! Maybe we should send some to Katie's mum for the first taste test...

love to you all from, Candygirlflies

Dina said...

DID ANYONE NOTICE ON THE BOX OF THE WHIPPETS SAID " DARE ". hmmmm

Katie, never have I had a Mallomar, but feel like I cannot leave this earth until I have....you made it sound sooo good, and I'm not usually fond of Marshmellows.

itzktb said...

This post has caused quite a fluffy flurry.